Last updated: March 24, 2026
These Terms of Service (“Terms”) govern your access to and use of Minmizer, a software-as-a-service platform for advertising tracking, attribution, analytics, and related marketing technology services (the “Service”), operated by Pathlive Limited. (“Minmizer,” “we,” “us,” or “our”), a company incorporated in Hong Kong. The Service is offered through our website and related domains, including https://minmizer.com (the “Site”).
By creating an account, clicking to accept these Terms, or otherwise accessing or using the Service, you agree to be bound by these Terms. If you are entering into these Terms on behalf of a company or other legal entity, you represent that you have authority to bind that entity, in which case “you” refers to that entity. If you do not agree, do not use the Service.
Your use of the Service constitutes acceptance of these Terms and of our Privacy Policy, which describes how we process personal data. If you subscribe to paid plans or execute a separate order form, master services agreement, or data processing addendum (“Order Form” or “MSA”), those documents supplement these Terms and prevail to the extent of any conflict regarding the subject matter they cover.
You must be at least eighteen (18) years old and able to form a binding contract under applicable law. We may refuse service, close accounts, or change eligibility criteria at any time, subject to applicable law and any contractual commitments we have made to you.
Minmizer provides cloud-based tools for advertisers, agencies, and marketing technology users to collect, process, correlate, and report on advertising and conversion-related data. The Service may include, without limitation: click and conversion tracking; postback and server-to-server integrations; attribution modeling and reporting; dashboards and exports; APIs and webhooks; user and workspace administration; and documentation or support channels we make available.
The Service is intended for business and professional use. Features, limits, and availability may vary by plan or region. We may add, modify, suspend, or discontinue features with reasonable notice where practicable; material adverse changes to paid subscriptions will be handled in line with your Order Form or MSA where applicable.
You acknowledge that attribution and analytics outputs depend on data quality, integration configuration, third-party platforms, and modeling assumptions. We do not guarantee that reports will match third-party ad platforms, analytics tools, or financial outcomes in all cases.
You must provide accurate registration information and keep it current. You are responsible for maintaining the confidentiality of credentials, API keys, tokens, and other access mechanisms associated with your account. You must notify us promptly at [email protected] of any unauthorized use or security incident you become aware of.
You are responsible for all activity under your account except where caused by our gross negligence or willful misconduct. If your account is organization-controlled, your administrators may access, modify, or terminate your access in accordance with their policies.
You agree to use the Service only in compliance with these Terms, applicable laws (including privacy, advertising, consumer protection, and anti-spam laws), and the policies of third-party platforms you connect to the Service. Without limiting the foregoing, you must not:
We may investigate suspected violations and cooperate with law enforcement or regulators as required. We may suspend or terminate access for material or repeated breaches of this section.
As between you and Minmizer, we and our licensors own all right, title, and interest in the Service, the Site, our software, documentation, trademarks, logos, and aggregated or de-identified analytics derived from operation of the Service (subject to your confidentiality and data rights under the Privacy Policy and any DPA). These Terms do not grant you any ownership rights; we grant you a limited, non-exclusive, non-transferable, revocable license to use the Service during your subscription or trial in accordance with these Terms.
You retain ownership of your content, including campaign configuration, labels, and customer-supplied data you submit to the Service (“Customer Data”). You grant us a worldwide license to host, process, transmit, display, and otherwise use Customer Data solely to provide, secure, and improve the Service and as described in our Privacy Policy and any executed data processing terms.
You may provide suggestions or feedback; we may use such feedback without obligation or compensation to you.
Where the Service processes personal data on your behalf, you are typically the controller (or equivalent) for end-user or business contact data attributable to your use of the platform, and we act as a processor in accordance with our Privacy Policy and any data processing agreement you execute with us. You are responsible for establishing a lawful basis for processing, providing required notices, honoring data subject rights to the extent they apply to data you control, and for instructions you give us regarding processing.
Technical and organizational measures, subprocessors, international transfers, retention, and security practices are described in the Privacy Policy and supplementary documentation we make available. For deletion procedures, see our Data Deletion Policy.
We strive to operate the Service with high availability. Unless otherwise stated in a paid Order Form or SLA exhibit, the Service is provided on an “as available” basis. Scheduled maintenance, third-party outages, force majeure events, or issues outside our reasonable control may affect availability. Any uptime or credit commitments apply only if and as expressly set forth in a written agreement for your subscription tier.
We may impose reasonable technical limits (for example, API rate limits, storage quotas, or event volumes) to protect platform stability. Excessive use that impacts other customers may result in throttling or account review.
If you purchase a paid plan, fees, billing cycles, and payment methods are as stated at checkout or in your Order Form. Fees are non-refundable except where required by law or expressly stated otherwise. You are responsible for applicable taxes, duties, and government charges, excluding taxes based on our net income. We may suspend paid features for overdue accounts after notice where contractually permitted.
To the fullest extent permitted by applicable law, the Service is provided “as is” and “as available” without warranties of any kind, whether express, implied, or statutory, including implied warranties of merchantability, fitness for a particular purpose, title, and non-infringement. We do not warrant that the Service will be uninterrupted, error-free, or free of harmful components, or that reports or attribution results will be accurate or complete in every respect.
To the maximum extent permitted by applicable law, neither Minmizer nor its affiliates, directors, employees, or suppliers shall be liable for any indirect, incidental, special, consequential, or punitive damages, or for loss of profits, revenues, goodwill, data, or business opportunities, arising out of or related to your use of the Service, even if advised of the possibility of such damages.
To the maximum extent permitted by applicable law, our aggregate liability arising out of or relating to the Service or these Terms shall not exceed the greater of (a) the amounts you paid us for the Service in the twelve (12) months preceding the claim, or (b) one hundred Hong Kong dollars (HKD 100), if you have not paid fees. These limitations apply whether the claim is based in contract, tort (including negligence), strict liability, or otherwise, and survive termination of these Terms.
Some jurisdictions do not allow certain limitations; in those jurisdictions, our liability is limited to the fullest extent permitted by law.
You will defend, indemnify, and hold harmless Minmizer and its affiliates, officers, directors, employees, and agents from and against any claims, damages, losses, liabilities, costs, and expenses (including reasonable attorneys’ fees) arising out of or related to: (a) your Customer Data or your use of the Service in violation of these Terms or applicable law; (b) your breach of representations regarding authority or compliance; or (c) disputes between you and your end users, customers, or advertising partners regarding data or campaigns processed through the Service, except to the extent caused by our material breach of these Terms or unlawful conduct.
You may stop using the Service at any time. We may suspend or terminate your access if you materially breach these Terms, fail to pay amounts due (for paid plans), pose a security or legal risk, or if we discontinue the Service with reasonable notice where practicable.
Upon termination, your right to use the Service ceases. We may delete or retain Customer Data in accordance with our Privacy Policy, Data Deletion Policy, and any retention obligations. Provisions that by their nature should survive (including intellectual property, disclaimers, limitation of liability, indemnification, governing law, and dispute resolution) will survive termination.
We may update these Terms from time to time. We will post the revised Terms on the Site and update the “Last updated” date. If changes are material, we will provide notice by email, in-product notice, or other reasonable means where required by law. Continued use after the effective date of changes constitutes acceptance unless applicable law requires a different process. If you do not agree, you must stop using the Service before the effective date.
These Terms and any dispute or claim arising out of or in connection with them or the Service shall be governed by and construed in accordance with the laws of the Hong Kong Special Administrative Region, without regard to its conflict-of-law principles.
Subject to mandatory consumer or other protections in your jurisdiction, you agree that the courts of Hong Kong shall have exclusive jurisdiction to settle any dispute arising out of or in connection with these Terms or the Service, and you submit to that jurisdiction. Before initiating formal proceedings, the parties agree to use good-faith efforts to resolve disputes by contacting [email protected] within thirty (30) days of written notice of the dispute.
Nothing in this section limits either party’s right to seek interim or injunctive relief in a court of competent jurisdiction to protect intellectual property rights or confidential information.
These Terms constitute the entire agreement between you and Minmizer regarding the Service and supersede prior understandings on the same subject. If any provision is held invalid or unenforceable, the remaining provisions remain in effect. Our failure to enforce a provision is not a waiver. You may not assign these Terms without our consent; we may assign them in connection with a merger, acquisition, or sale of assets. Notices to you may be sent to the email associated with your account or posted on the Site.
For questions about these Terms or the Service:
Pathlive Limited.
Address: Room 1002, 10/F, Easey Commercial Building, 253-261 Hennessy Road, Wan Chai, Hong Kong
Email: [email protected]
Website: https://minmizer.com